We reevaluated every piece of content we made when we transitioned from a newspaper to a magazine, and editorials were constantly up for debate. A weekly staple at the Nicholls Worth, we debated over continuing them regularly, writing them less often or cutting them altogether.
The problem with editorials was that we did not feel like there was necessarily a topic that the entire Nicholls Worth needed to take a stand on every week. That quickly led to much of our staff losing interest in writing them every week, and thus the quality of our content suffered, which was unacceptable for us.
Throughout the process, we knew in the back of our minds that cutting editorials completely was not a reasonable possibility, so we agreed to only write them on an as-needed basis. It would allow us to still take a stand on important issues as they happened, rather than flooding our newsfeed every week by taking a stand on a matter that didn’t need one.
We then gave each member of our editorial staff their own column, which they would each post on a monthly basis, that allowed them to take a personal stand or simply talk about a topic that mattered to them. It’s worked out beautifully so far, and our columns have become some of our most read and best-written content. Sometimes it pays to go back to the drawing board.